Account Management

What it means

Relationships matter - and that's what Account Management is all about. Account management is the practice of managing relationships between a company and its customers. Account managers are single point of contact (SPC) for your key clients and their role involves building and nurturing client relationships, understanding a client's unique needs and goals, identifying opportunities for growth, and negotiating contracts. The best account managers have the mindset that they collect their paychecks from their employer, but they work for their customer. The main aim? Turning customers into long-term partners who consistently choose your business over the competition.

Why it matters

Practical Examples